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Build stronger relationships on the go and drive growth

Enable your field sales team with the right digital tools to conquer the challenge of sales and relationship building on the go. 

Cegeka Fearless Leader empowers leading FMCG and CPG companies to maximize sales and service in retail and Out-Of-Home channels. 

Designed specifically for producers of food, beverages, non-food products, our ISV solution streamlines field sales workflows, improves product visibility, and drives growth. 


By providing real-time data insights from teams and boosting efficiency, Cegeka Fearless Leader enables teams to build stronger customer relationships, increase productivity, and stay competitive in an evolving market.

Request a demo

Turn your challenges into opportunities

Your team needs unified dataassisting them with efficient workflows and real-time insights. Our specialised toolset is optimised for FMCG and helps sales on the go deliver better results and maximise customer satisfaction without compromising data integrity.

Manage Accounts & Interactions

Develop target lists, prioritize accounts intelligently, review history, set multi-dimensional objectives, capture data, and create and share reports efficiently.

Manage Time & Territory

Manage territories smartly, plan routes intelligently, schedule visits with CRM insights, and optimize workload efficiently to maximise impact.

Manage Products & Promotions

Capture real-time data off and on-line, integrate with Microsoft Dynamics CRM, monitor KPIs, and manage multimedia, tasks, and promotions in a single integrated
application.

Leverage AI and Intelligent Assistance

Automate data entry and discover intelligent
recommendations with Microsoft CoPilot for Sales so teams can focus on high-value customer interactions with less effort.

Core Cegeka Field Sales Functionalities:

  • Intelligent Planning
    Bulk plan appointments based on advanced route planning. Taking the guesswork out of territory planning
  • Collaborating in team
    Collaborate and take over from colleagues when
    needed, guaranteeing business continuity. 
  • Pre-Call Insights
    Learn everything there is to know before interacting with clients, see a historical overview and engage more
    meaningful. 
  • Performance Management
    Set objectives and track KPIs at various levels to ensureperformance remains stable
  • Product Information Management (PIM)
    Manage large sets of products and their information efficiently on the go, helping clients purchase the right order.
  • In-Store Checks
    Perform in-store checks at unparalleled speed. with built-in workflows designed to get your field rep focussing on the client and not admin. 
"We no longer take any paper administration with us during client visits. On top of that, all our communication goes through CRM: from briefing the team to examining the results."

Hans Rubens

Commercial Director, Brouwerij Het Anker

Discover the complete success story

Free ebook

Introduction to Fearless Leader

Read the ebook

Cegeka Fearless Leader features:

Manage

  • Manage Master Data
  • Organize Multimedia
  • Plan Product Assortments
  • Create Planograms
  • Conduct Customer Surveys
  • Manage Promotions and Campaigns
  • Set Up Order Templates
  • Define Sales Objectives
  • Handle Key Accounts
  • Manage Contracts
  • Coordinate Multi-Outlet Departments
  • Automate Orders
  • Use a Work Dashboard

Plan

  • Optimized Multi-Day Route Planning
  • Personalized Route Planning
  • Team Route Planning
  • Team Calendar Management
  • Campaign Task Management
  • Multi-Task Generator
  • Custom Order Templates
  • Territory Management
  • Sales Rep Workload Calculator

Execute

  • Store Location Verification
  • Assortment Verification
  • Task Management
  • Captures and Reports
  • Customer Surveys
  • Order Taking with Product Selector
  • Order Processing
  • Campaign Task Management
  • Expense Tracking
  • Contract Management
  • Order Baskets
  • Automated Ordering

Track

  • Actuals vs. Objectives Tracking
  • Visit Management
  • Sales Performance Metrics
  • Customer Engagement Tracking
  • Account History Updates
  • Promotion Effectiveness Analysis
  • Route Efficiency Monitoring
  • Market Trends and Competitor Insights
  • Task and Follow-Up Completion Tracking
  • Customer Feedback and Satisfaction Tracking

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Is now the right time to start supercharging your field sales team?

Request your demo of Cegeka Fearless Leader now