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Turn your field sales crew into a winning team

Sales on the go is top-level sport. In the FMCG (Fast Moving Consumer Goods) and CPG (Consumer Packaged Goods) sector, it’s all about speed, visibility, and strong relationships. Cegeka Field Sales App helps your team achieve more on the go, from product displays and promotions to deeper customer relationships.

Our specially developed solution for producers of food, beverages, and non-food products streamlines field sales processes, provides real-time insights, and ensures that your sales team works more efficiently and effectively.

More impact, more revenue, less friction. This is how you stay relevant as a brand in a market that never stands still.

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From industry challenges to commercial advantage

Your field sales team can make a difference, provided they have the right insights at the right time. With unified data and smart workflows, our specialized toolkit makes every customer interaction on the go purposeful and effective. No guesswork, no wasted time, just real-time insights that drive better results and higher customer satisfaction.
And the best part? You always maintain full control and data integrity. Growth without compromise.

Manage accounts and interactions smarter

From strategy to execution: equip your field sales team for next-level account management

Create targeted lists, prioritize customers based on smart insights, and work with multidimensional goals that truly make an impact.

View customer history at a glance, effortlessly capture data, and share reports with a single click. This way, you don’t just work more efficiently, you work more effectively, focusing on what really matters.

"I have all customer data at hand, both online and offline in the app, which makes it easy to prepare for my visits and respond to potential questions in-store. During the visit, I can quickly take notes, register orders, and take shelf photos. All information is stored in the customer file."

Sylvie Craeye, Senior Field Promoter at Laurent-Perrier Belgium

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Get more out of every workday with smart planning

Keep your team on track with smart scheduling

Don’t let your team get lost in endless calendars and inefficient routes. With intelligent territory management and optimized planning, you maximize every workday.

Plan visits with relevant CRM insights, optimize routes using smart data, and distribute workloads efficiently. This keeps your team focused on customers and turns every mile into a step forward in growth.

"These features save everyone time—not just during visits but also before and after. For example, because the route planner calculates the most precise routes, our merchandisers can schedule one extra visit per day. And thanks to the email integration, orders are confirmed immediately after visits, directly from Fearless Leader."

Willemijn Tolsma, Regional Field Sales Manager at Perfetti Van Melle

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Coordinate products and promotions from one central hub

Take full control of every campaign, promotion, and product launch

Stay on top of every campaign, action, and product launch, without disconnects between online and offline data.

With one integrated application, you can capture real-time data, track KPIs, and seamlessly manage multimedia, tasks, and promotions.

Thanks to smooth integration with Microsoft Dynamics CRM, your team always has the right insights at their fingertips. This means you stay in control while quickly and efficiently seizing new opportunities.

"I no longer have to update lists, compile reports, or send Excel sheets. My manager gets a perfect overview of sales, pricing agreements, stock rotations, out-of-stock items, sales promotions, and more. He can even see how our champagne is displayed in each store, thanks to the photos."

Sylvie Craeye, Senior Field Promoter at Laurent-Perrier Belgium

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Sell with greater impact using AI and intelligent assistance

Boost sales impact with AI and intelligent assistance

Why waste time on manual data entry when it can be done smarter?

With Microsoft Copilot for Sales, you automate time-consuming tasks and equip your team with real-time recommendations that truly make a difference.

Let AI handle administrative burdens so your team can focus on what matters most: valuable customer interactions, strategic conversations, and building lasting relationships,with less effort and greater impact.

"We no longer carry paper documents during customer visits. Plus, all communication happens through our CRM, from team briefings to discussing results."

Hans Rubens, Commercial Director at Brouwerij Het Anker

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Turn your challenges into opportunities

Your team needs unified dataassisting them with efficient workflows and real-time insights. Our specialised toolset is optimised for FMCG and helps sales on the go deliver better results and maximise customer satisfaction without compromising data integrity.

Manage Accounts & Interactions

Develop target lists, prioritize accounts intelligently, review history, set multi-dimensional objectives, capture data, and create and share reports efficiently.

Manage Time & Territory

Manage territories smartly, plan routes intelligently, schedule visits with CRM insights, and optimize workload efficiently to maximise impact.

Manage Products & Promotions

Capture real-time data off and on-line, integrate with Microsoft Dynamics CRM, monitor KPIs, and manage multimedia, tasks, and promotions in a single integrated
application.

Leverage AI and Intelligent Assistance

Automate data entry and discover intelligent
recommendations with Microsoft CoPilot for Sales so teams can focus on high-value customer interactions with less effort.

Cegeka Field Sales App, your toolkit on the road to results

Intelligent Planning
Bulk plan appointments based on advanced route planning. Taking the guesswork out of territory planning
Collaborating in team
Collaborate and take over from colleagues when
needed, guaranteeing business continuity.
Pre-Call Insights
Learn everything there is to know before interacting with clients, see a historical overview and engage more
meaningful.

Performance Management
Set objectives and track KPIs at various levels to ensureperformance remains stable
Product Information Management (PIM)
Manage large sets of products and their information efficiently on the go, helping clients purchase the right order.
In-Store Checks
Perform in-store checks at unparalleled speed. with built-in workflows designed to get your field rep focussing on the client and not admin.

"What was truly decisive for us was the openness of the platform. For example, our candies, mints, and chewing gum are located both on the store shelves and at the checkout, which means the app needs to support double measurements. No other supplier could promise that functionality."

Aster Schepens

Regional Field Sales Manager at Perfetti Van Melle

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Cegeka Field Sales App features:

Manage

Manage Master Data
Organize Multimedia
Plan Product Assortments
Create Planograms
Conduct Customer Surveys
Manage Promotions and Campaigns
Set Up Order Templates
Define Sales Objectives
Handle Key Accounts
Manage Contracts
Coordinate Multi-Outlet Departments
Automate Orders
Use a Work Dashboard

Plan

Optimized Multi-Day Route Planning
Personalized Route Planning
Team Route Planning
Team Calendar Management
Campaign Task Management
Multi-Task Generator
Custom Order Templates
Territory Management
Sales Rep Workload Calculator

Execute

Store Location Verification
Assortment Verification
Task Management
Captures and Reports
Customer Surveys
Order Taking with Product Selector
Order Processing
Campaign Task Management
Expense Tracking
Contract Management
Order Baskets
Automated Ordering

Track

Actuals vs. Objectives Tracking
Visit Management
Sales Performance Metrics
Customer Engagement Tracking
Account History Updates
Promotion Effectiveness Analysis
Route Efficiency Monitoring
Market Trends and Competitor Insights
Task and Follow-Up Completion Tracking
Customer Feedback and Satisfaction Tracking

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Turn your field sales crew into a winning team