Tom Moorgat

You can make sales analytics – especially from store checks – more powerful thanks to the Product Performance feature, which fills in missing data in product...

Name familiarity and a great deal of exposure ensure greater consumption, turnover, growth, etc. Name familiarity is, in essence, life insurance for beer. “It...

Create maximum results from marketing activities by updating your field workers about ongoing promotions and campaigns quickly and systematically. With the new...

Does a store check in Chelsea differ from a store check in Nanterre? Will the share of shelf be calculated differently in a Carrefour or a Tesco? Does...

These new features are being warmly welcomed by large, international users. Companies such as Duvel Moortgat, Perfetti Van Melle, Laurent-Perrier and Innocent...

Setting objectives and targets doesn’t take too much effort. The major returns lie in keeping your people motivated and monitoring them closely. And with...

It’s a new milestone for Fearless Leader, the specialised app from Cegeka for mobile CRM. Laurent-Perrier, one of the most famous champagne brands in the...