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Home Customer Stories Customer Stories Charlier-Brabo Group: maximizing product visibility thanks to Cegeka Fearless Leader

Charlier-Brabo Group: maximizing product visibility thanks to Cegeka Fearless Leader


Food
Wholesale & Distribution

Challenges

  • How to drive the digital strategy in the commercial activities?
  • Maximize product visibility in 3000 retail points with a compact sales team
  • Convert extensive market information into actionable business insights
  • Uninterrupted work in areas with very limited to no connectivity

Results

  • Clear insights
    • on target locations with largets potential
    • on optimal product and price positioning
  • Efficient field team operations
  • Always all key product data at hand in offline mode

 

About Company

  • Production & distribution of well known FMCG brands: Elvea, Dole, Target, Suzi Wan
  • HQ in Aartselaar (Belgium)

Solution & technology

Discover how Charlier-Brabo Group maximized product visibility

 

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