The ultimate guide to boost efficiency and sales in food & beverage

Field sales in the food and beverage industry is intense—it can feel like juggling kitchen knives. Between route planning, scheduling, inventory updates, and customer meetings, your time is stretched thin. In fact:

• Less than 30% of a field sales rep’s time is spent on actual selling.
• 65% of time is lost to admin tasks like data entry and meetings.
• 87% of customers expect a personalized, proactive sales approach.

With so many obstacles standing between you and hitting your sales targets, how can you stay productive without working longer hours?