Design thinking is a problem-solving methodology that uses the creative design method and combines it with an approach focused on people, their needs and their expectations.

Design thinking involves a change of perspective and encourages a way of thinking and dealing with problems that is typical for designers.

A designer always thinks about the individual first, does not accept assumptions based on opinions, always recommends field research, looks for future-proof solutions and prototypes and tries out the solutions that are proposed.

Design thinking mainly applies to poorly defined problems. Defining the problem we want to solve is one of the steps in the process. Looking at a problem from different perspectives always leads to better results.

A User-centered approach makes it possible to connect people and their stories to the data.

This helps to understand why something is happening and not just what is happening.

We design solutions for people and with people by gaining an understanding of their point of view.

Every aspect of the design is visualized, and even the aspects that appear very abstract are made tangible.

User research helps us to understand what people are doing in a specific environment: which tasks they perform, which interactions are the most common, which obstacles they encounter and how they overcome them, what strategies they are trying...

But it also helps us to understand the context in which they move, which activities they do, etc.

Designing the user experience starts by getting to know people.

Through user research you can:

• Identify the real needs of individuals/customers
• Identify their motivations, fears and obstacles
• Create empathy for people by gaining an understanding of their context

Wondering why your users aren’t completing their purchases? Is your app slow? Do you think your overall performance is unsatisfactory?

Optimizing your e-commerce user experience is key.

The first step is to analyse the available data to identify the objectives and define the contexts. Then you enter the actual design phase, where you try to make the buying experience as simple and fast as possible.

We design e-commerce user experiences that eliminate any access barriers and provide a user experience without distractions. We take a look at your app, website, social media and even your emails. We design consistent experiences across your company’s whole ecosystem by streamlining registration processes, facilitating product searches, speeding up the check-out process, and improving the overall in-store experience.